Professional Certificate in Product Management (Kellogg School of Management)

Professional Certificate in Product Management (Kellogg School of Management) ranks 5th in the list of best online product marketing courses. Individuals interested in gaining advanced knowledge of managing a new product and successfully releasing it to the market can benefit from this program. This curriculum, designed by Kellogg School of Management's experienced faculty, will teach you the best practices, frameworks, and soft skills for becoming a professional product manager. It consists of several learning modules that cover various aspects of product management, such as customer insights, analyzing product opportunities, financial analysis, agile product development, and more.

With real-world applications and hands-on projects, you'll also learn about the scalability of products versus services. Upon finishing the course with the given capstone project, you’ll earn a professional certificate. You may also want to take a look at some of the best Product Marketing Executive Programs.

Build Your Skill Set

• Phase 1 Skills: Build Your Prototype
  • Discover Customer Insights for Product Innovation
  • Define Product Requirements
  • Design Your Business Model
  • Analyze the Numbers
  • Roadmap Your Strategy
• Phase 2 Skills: Go to Market
  • Communicate like a Pro
  • Manage Your Partner Ecosystem
  • Develop the Growth-Hacker Mindset
  • Assess the Data, Choose the Right Tool
  • Manage Stakeholder Relationships

Highlights:

• Get an overview of the product launch and go-to-market strategy, elements of GTM strategy, product-launch planning, and product positioning
• Know about the product manager role, what it does and how the role varies across industries while gaining customer insights
• Learn to define and find products opportunities, framework, and assessing opportunities with a real-win-worth-it framework
• Know about the definition and importance of business models and business model taxonomy, which is a freemium SaaS product
• Gain fundamental knowledge of UX, conceptual, interaction, and virtual design, and the design sprint

Duration: 6 months, 15-20 hours/week

Rating: 4.6/5.0

Enroll here: online.em.kellogg.northwestern.edu/professional-certificate-product-management