Digital Product Management by University of Virginia (Coursera)

Digital Product Management by University of Virginia (Coursera) ranks 3rd in the list of best online product marketing courses. Not long ago, the job of a product manager entailed analyzing market data, developing requirements, and overseeing the hand-off to sales/marketing. Perhaps you could talk to a customer somewhere in there and ask them what features they wanted. Companies that manage their products in this manner, on the other hand, are dying.

Product management is a new game today, and product managers are at the center of it. Today, especially if your product is primarily digital, you may update it several times per day. Massive amounts of data are available for decision-making, but deep insights into customer motivation and experience are more important than ever. The modern product manager's job is to chart a course and foster a productive working environment for all stakeholders in product success. It is not a simple or easy job, but it is a meaningful job in which you will constantly learn.

What you will learn:

• How to create the actionable focus to successfully manage your product
• How to focus your work using modern product management methods
• How to manage new products and explore new product ideas
• How to manage and amplify existing products

Highlights:

• Learn how to explore new product strategies and ideas while managing and amplifying existing products in your organization
• Understand how you can charter a direction and create a thriving working environment as a modern product manager for all the actors involved in product success
• Gain extensive skills during the course, such as product/market fit, design thinking, product management, innovation pipeline, lean startup, etc.
• Learn how to analyze growth, engagement, and monetization with qualitative and quantitative methods with an understanding of applying the accurate techniques at the right time

Duration: 19 hours
Rating: 4.7/5.0
Enroll here: coursera.org/learn/uva-darden-digital-product-management