Product Marketing: Meeting the Needs of Your Customers
Product Marketing: Meeting the Needs of Your Customers is last on the list of best online product marketing courses. Do you have a revolutionary product idea? Even the best idea will fail unless you understand your target customers' fundamental needs and desires. You can position your product to meet your customers' needs by identifying the factors that motivate their behavior. This course will teach you how to understand what motivates customers in your target market and how to use this knowledge to capitalize on the best market opportunities.
By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies. When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.
What you will learn
- To spark new product ideas with frameworks for brainstorming and ideation
- To use segmentation techniques to identify your prospects and their needs
- To position your product so it has economic and psychological value
- To focus your efforts on the most strategic growth opportunities
Time to Complete
- This course will take approximately 8 hours to complete.
Continuing Education Units
- By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.
Record of Completion
- When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.
Rating: N/a
Enroll here: online.stanford.edu/courses/xprod154-product-marketing-meeting-needs-your-customers
