Product Marketing: Product Research, Pricing, Personas, and OKRs
Do you want to certify your product marketing skills and advance your product marketing career? Join the Product Marketing Alliance (PMA) for this professional certificate course to get up-to-date training in the what, why, and how of product marketing. From product research to optimisation, you'll learn the ins and outs of product marketing while earning a PMMC qualification that will demonstrate your abilities to employers and distinguish your product marketing CV.
This microcredential includes the first five of PMA's 11 product marketing certification modules.
As you learn how to build and market a product that your customers want, you'll cover product research, pricing, personas, and OKRs. You’ll learn how to truly embody the voice of the customer and master the art of getting products to market – and keeping them there. Through coursework and live, weekly workshops, you’ll enjoy an interactive learning experience which gives you the chance to practice your skills in real-life contexts.
What skills will you learn?
- Product research
- Product lifecycle
- Competitor intel
- Product marketing strategy
- Product marketing planning
- Customer feedback
- Product marketing management
What you will achieve:
- By the end of the microcredential, you’ll be able to...
- Grasp every element of the cross-functional and rapidly evolving discipline that is product marketing
- Stand out in the job market - more and more employers request PMMC certification as a prerequisite for job seekers
- Advance up the career ladder with your newfound knowledge, skills, and product marketing network
- Become the total package. Product marketing is an incredibly varied role. Their curriculum covers all the nooks and crannies
- Show off to your peers with a shiny new certificate #braggingrights
Rating: 4.5/5.0
Enroll here: futurelearn.com/microcredentials/product-marketing-part-1
