Product Marketing Foundations

Product Marketing Foundations ranks first in the list of best online product marketing courses. Even the most clever ads and blog posts won't help a product take off if it doesn't align with your customers' wants and needs. Product marketing is concerned with ensuring that you create and launch a product that matters. It is the sum of all the efforts required to research, message, position, promote, and support a product.

Brad Batesole goes over the fundamentals of product marketing in this course, explaining what it entails and how to excel at it. Learn about the various stages of the product lifecycle, from launch to decline, and what to emphasize in product marketing at each stage. Explore the steps necessary to achieve product market fit, review messaging best practices, see how to use a Lean Canvas to efficiently manage your product marketing, and more.

Contents

• Product Lifecycle
• Product Market Fit
• Go-To-Market Plan
  

What’s included

• Practice while you learn: 1 exercise file
• Test your knowledge: 3 quizzes
• Learn on the go: Access on tablet and phone
• Stay up to date: Continuing Education Units

Rating: 4.8/5.0

Enroll here: linkedin.com/learning/product-marketing-foundations