Product Strategy (Kellogg School of Management)

Product Strategy (Kellogg School of Management) ranks 2nd in the list of best online product marketing courses. Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure. A comprehensive product strategy incorporates involvement from all stakeholders in the ecosystem. For those involved in developing or delivering product strategy—from cradle-to-grave—you’ll develop a mindset that anchors product strategy as the pathway to growth.

Individuals who are already involved in developing or delivering product strategies can benefit from this program in developing a mindset that focuses on product strategy as a means of growth. Taking this program will teach you how to efficiently analyze new product opportunities in order to reach 'go' or 'no-go' conclusions, as well as how to weigh the pros and cons of various business models, such as SaaS or Pivot, when your current business model is not providing business growth. After completing the program, you will be equipped with all of the approaches used by top technology-driven companies to grow their businesses on a daily basis. You might be interested in the list of the Best Product Management Courses.

Key Takeaways

• Analyze new product opportunities to arrive at ‘go’ or ‘no-go’ conclusions efficiently
• Assess the pros and cons of various business models including SaaS and pivot to another business model when your current one isn’t delivering growth
• Develop a go-to-market strategy using the 7-Elements Framework
• Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management
• Learn from real-world custom case studies and examples based on the faculty’s own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com, and Facebook
• Create agile requirements grounded in the ‘jobs-to-be-done’ framework, user stories, and epics
• Manage partner ecosystems and learn how to create win-win partnerships

Highlights:

• An effective product marketing program that will help you develop a go-to-market strategy with the seven elements framework
• Learn how to create buyer facades, positioning, and messaging based on exclusive tools from the Kellogg School of Management
• Get access to real-world custom case studies and examples that are designed by experienced faculty members with top tech firms like AT&T, Facebook, Microsoft, etc.
• Work with multiple application exercises that are provided to give you hands-on experience of working with product marketing concepts
• Consists of 8 different modules that include every small detail related to product strategy, marketing, and managing products

Duration: 2 months, 4-6 hours/week

Rating: 4.7/5.0

Enroll here: online.em.kellogg.northwestern.edu/product-strategy