Product Launch Marketing Plan: Go to Market Marketing Plan

Product Launch Marketing Plan: Go to Market Marketing Plan ranks 4th in the list of best online product marketing courses. A go-to-market (GTM) strategy is a step-by-step plan created to successfully launch a product to market. A good GTM strategy generally identifies a target audience, includes a marketing plan, and outlines a sales strategy. While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution.

Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market in 3,2,1...product launch, employing the latest marketing tactics emerging from Silicon Valley and the foundational thinking from top business schools. The authors learned valuable real-time lessons while launching tech products and organizing digital product launches for well-known companies such as Sony, Salesforce, and the Google-backed Rocket Lawyer during their 17 years of hands-on success.

You will learn the following in this powerful product management launch blueprint and marketing plan:

• The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.
• The 5 Cs of target market composition
• Powerful tools for customer segmentation marketing and targeting
• How to determine potential demand with market sizing
• How to generate the maximum demand for your product launch
• How to develop a comprehensive marketing plan
• Proven methods for determining your optimum product price
• Common product launch problems and how to address them
• Marketing strategy
• Product owner marketing plan
• GTM (go-to-market) plans
• Startup marketing
• Lead generation
• Business management
• Marketing management
• Market plan
• MBA level product marketing management & outbound product management

Rating: 4.6/5.0

Enroll here: udemy.com/course/product-launch-how-to-go-to-market/