Chief Product Officer Executive Education Program (Kellogg School of Management)

Chief Product Officer Executive Education Program (Kellogg School of Management) ranks 6th in the list of best online product marketing courses. This curriculum can assist you in your quest to excel in driving product vision with business growth. By participating in this influential program, you will gain a comprehensive understanding of the tools and frameworks used to drive product strategy through the core learning modules. This program will teach you how to use customer data analytics to determine and improve the performance of your product portfolio.

You'll understand how to convey clear messaging about the product's value to stakeholders. The curriculum includes core modules that will help you gain confidence, such as product vision and strategy, customer centricity, strategic storytelling, and business acumen. You will be able to drive growth for your organization after completing the program.

Organized into four overarching pillars, the curriculum includes:

• Product Vision and Strategy
  • The Chief Product Officer
  • Product Strategy and Portfolio Management
  • Strategic Foresight
  • Growth Strategies and 10X Thinking
• Product Discovery and Market Insights
  • Customer Centricity
  • Data-Driven Customer Insights
  • Design Thinking
  • Market Opportunity Analysis and Product Discovery
• Leadership and Communication Acumen
  • Building a Culture of Trust, Resilience, and Reliability
  • The Art of Communication: The Power of Listening and Cultivating EQ
  • Magnetic Communication: Storytelling and Design Vision
  • Influence Strategies and Executive Presence for Product Leaders
• Business Acumen
  • Financial Analysis for Product Leaders
  • Making Build, Buy, or Partner Decisions
  • Leading Execution Excellence
  • Capstone Simulation: Digital Services Strategy Game

Highlights

• Learn how to create and articulate a strong vision and align product strategy with various business objectives and improve your financial analysis skills
• Features essential learning modules to help you equip with the tools and frameworks for driving product strategy
• Gain knowledge about data-driven customer insights, design thinking, market opportunity analysis, and product discovery
• Get opportunities to establish a Kellogg-branded email address and to participate in alumni clubs with a 30 percent discount on open-enrollment programs

Duration: 12 months
Rating: 4.5/5.0

Enroll here: online.em.kellogg.northwestern.edu/chief-product-officer