Brand Storytelling

Miri Rodriguez is a Microsoft award-winning storyteller and creative journalist. She is an internationally recognized keynote speaker and thought leader in brand storytelling, personal branding, and youth entrepreneurship. Adobe, Discover, Walmart, and McKesson are among her previous clients.

One of the most important aspects of building a successful brand is storytelling. Miri's in-depth perspective on customer relationships and loyalty has been recognized with numerous awards and reviewed by many. Throughout, she offers inspiring advice and delves into case studies from companies such as Expedia, Coca-Cola, Adobe, and Google.

Despite being aware of key storytelling techniques, brands continue to explain how their product or service can help the customer rather than demonstrating how the customer's life has changed as a result of them.

Brand Storytelling as a business strategy returns to the heart of brand loyalty, consumer behavior, and engagement: using storytelling to elicit the emotions that humans are driven by. It provides a step-by-step guide for assessing, dismantling, and rebuilding a brand story, transforming the brand from a "hero" to a "sidekick," and positioning the customer as a key influencer to motivate the audience.

Among the best books on digital marketing, Brand Storytelling clearly shows how readers can align an emotive connection with the customer's personal values, experiences, and aspirations, and how that will enable brand leaders, employees, and influencers to celebrate and strengthen brand engagement for the long term, rather than simply trying to win it. It simplifies where to begin, how to benchmark success, and ensure a consistent brand voice throughout every department.

This book will inspire you with cutting-edge interviews and case studies from leading brands to tap into authentic brand loyalty and human connection, clarifying why machine-learning, AI, and automation only tell one side of the story.

Author: Miri Rodriguez

Link to buy: https://www.amazon.com/dp/0749490470

Ratings: 4.4 out of 5 stars (from 153 reviews)

Best Sellers Rank: #139,660 in Books

#27 in Media & Communications Industry (Books)

#190 in Advertising (Books)

#565 in Communication Skills