Digital Marketing Analytics

Author Kevin Hartman is Google's Director of Analytics and has taught analytics at the graduate level for over ten years. This book is a must-have resource for gathering, analyzing, and visualizing data from the digital world. It divides analytics into five easily digestible sections that are divided into multiple lessons. Digital Marketing Analytics explains his insights into analytics theory and application in digital marketing. It is considered one of the best books on digital marketing.

Even if you know nothing about digital marketing analytics, it knows everything about you. It is a fundamental, unavoidable, and permanent cornerstone of modern business that has an equal impact on the lives of analytics professionals and consumers. This five-part book aims to provide the context, perspective, and information required to make analytics more accessible to people who understand its scope and relevance and want to learn more.

Digital Marketing Analytics is divided into five major sections, which are as follows:

• Part 1 of The Day the Geeks Took Over discusses the current state of digital marketing analytics and modern analysts in the context of their history. It describes where data analysis is now and where it will be in the next 5, 10, or 50 years.
• Consumer/Brand Relationships - Part 2 delves into each digital channel, providing relevant metrics and measurements for each. We'll also talk about how consumers interact with brands and how to organize consumer data for actionable insights.
• Part 3 of The Science of Analytics offers a technical understanding of digital creation, measuring the effectiveness of digital marketing, and the tools and skill set required to work with data. It also provides a useful framework for assessing data analysis and visualization tools.
• Part 4 of The Art of Analytics explains the analyst's role, the six mutually exclusive and collectively exhausting (MECE) marketing objectives, how to find context and patterns within data, and how to avoid bias.
• Part 5 of Storytelling with Data teaches students how to transform analyzed data into a comprehensive, coherent, and meaningful report. Hartman discusses the key characteristics of good visuals as well as his five tips for presenting a report.

Author: Kevin Hartman

Link to buy: https://www.amazon.com/dp/B08J5954CT

Ratings: 4.6 out of 5 stars (from 26 reviews)

Best Sellers Rank: #137,106 in Books

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