Permission Marketing

Seth Godin is the author of nineteen international best-sellers that have been translated into over 35 languages and have altered people's perspectives on marketing and work. Unleashing the Ideavirus was the most popular ebook ever published for a long time, and Purple Cow is the bestselling marketing book of the decade. Seth was also the founder and CEO of Squidoo.com. His blog (search for "seth" in Google) is the most popular marketing blog on the planet. Godin was the Vice President of Direct Marketing at Yahoo! before becoming a writer and blogger, a position he obtained after selling his pioneering online startup, Yoyodyne, in the 1990s.

Unlike other digital marketing books, Seth's 1999 guide focuses on the importance of building a relationship with your customer over time. Marketing is most effective when your target audience has given you permission to market to them, and in order to get to this point, you must provide consistent value from the start.

The variety of case studies Godin uses to detail the evolution of marketing over time was a highlight in this book. You'll undoubtedly leave with a slew of new ideas to experiment with.

Whether it's a TV commercial that interrupts your favorite show or a telemarketing phone call that interrupts a family dinner, traditional advertising is designed to divert your attention away from whatever you're doing. Interruption Marketing, as Seth Godin calls it, is no longer effective, as companies are discovering.

Rather than annoying potential customers by interfering with their most valuable commodity-time- Permission Marketing provides consumers with incentives to accept advertising voluntarily. This Internet pioneer is now introducing a fundamentally new way of thinking about advertising products and services. Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale - by reaching out only to those individuals who have indicated an interest in learning more about a product.

Author: Seth Godin

Link to buy: https://www.amazon.com/gp/aw/d/0684856360/

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