Simon Kingsnorth is a digital marketing, digital transformation, and user experience expert. Paid search, SEO, social media, affiliate, and email marketing are among his specialties, as are website design and development, acquisition, CRM, analytics, targeting, and personalization.

This is the second edition of the best-selling Digital Marketing Strategy guide. The Chartered Institute of Marketing recommends it. It employs an easy-to-understand, step-by-step framework that allows for the planning, integration, and measurement of each digital platform and technique, assisting in the selection, alignment, and management of digital channels.

Digital Marketing Strategy, which now includes cutting-edge updates on social media, SEO, content marketing, user experience, and customer loyalty, is an excellent road map for navigating:

• Automated marketing, personalization, messaging, and email
• Integration both online and offline
• The power of technologies such as artificial intelligence (AI) -New data protection and privacy strategies

Digital Marketing Strategy, accompanied by downloadable practical implementation guides covering SEO, paid-search, email, lead-generation, and more, will show you how to effectively select, align, and manage digital channels and operations in order to streamline a winning digital marketing strategy for measurable, optimized results. It is a must-read for any marketer looking to develop an effective and practical digital strategy.

Author: Simon Kingsnorth

Link to buy: https://www.amazon.com/dp/0749484225

Ratings: 4.5 out of 5 stars (from 511 reviews)

Best Sellers Rank: #276,285 in Books

#91 in Multilevel Marketing (Books)

#276 in Web Marketing (Books)

#528 in E-commerce Professional (Books)

Dave Chaffey is a digital marketing consultant and co-founder of SmartInsights.com, a marketing advice education learning platform. He continues to lecture at universities and colleges such as the University of Leeds, the University of Portmouth, Manchester Metropolitan University, Cranfield University, Warwick University, and the Institute of Direct and Digital Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at Loughborough University's School of Business and Economics, the Director of Loughborough University's Institute of Research Application and Consultancy, an academic marketing consultant, and an author.

Digital Marketing is the most comprehensive guide to using the Internet, digital media, and marketing technology to achieve integrated multichannel marketing goals. This revised seventh edition offers comprehensive, practical advice on how businesses can make the most of digital media and technology to achieve their marketing objectives. Through case studies from cutting-edge companies, digital marketing connects marketing theory with practical business experience.

ASOS, Spotify, Zalando, and Zappos are examples of companies that use digital marketing to help students understand the real world. To that end, new 'Essential Digital Skills' boxes provide students with guidance on how to develop key skills needed in the workplace.

Readers will discover best practice frameworks for developing a digital marketing strategy, as well as success factors for key digital marketing techniques such as search marketing, conversion optimization, and digital communications via social media platforms such as Twitter and Facebook. Digital Marketing is regarded as one of the best books on digital marketing.

Author: Dave Chaffey and Fiona Ellis-Chadwick

Link to buy: https://www.amazon.com/dp/1292241578

Ratings: 4.6 out of 5 stars (from 234 reviews)

Best Sellers Rank: #397,799 in Books

#122 in Retailing Industry (Books)

#127 in Business Marketing

#1,829 in Marketing (Books)

Marketing communications are presented by world-renowned marketers, PR Smith and Ze Zook. In comparison to the competition, which is too strict and unwavering, Marketing Communications has the strongest integration of online and offline communication. The book is among the best books on digital marketing.

Marketing Communications has a blended marketing approach in its DNA. In comparison to the competition, which frequently employs a bolt-on approach to integration, this book is critical for providing students with the specific skills that employers will seek - the ability to implement truly integrated marketing campaigns.

This new seventh edition combines professional and academic expertise to ground big picture theory in real-world case studies based on cutting-edge global companies such as Snapchat and Spotify, teaching students the why behind the how. This new edition, with a greater emphasis on social media and cutting-edge digital technologies, will teach students:

• How to successfully use AI, the Internet of Things, Big Data, AR/VR, and marketing automation in campaigns.
• The advantages and disadvantages of social media
• How to deal with ethical and data management issues
• How to use the most popular digital marketing tools and technology today

This book will help students become truly confident working in an environment of ongoing technological transformation by covering the key themes of customer engagement, experience, and journey.

Author: Ze Zook and PR Smith

Link to buy: https://www.amazon.com/dp/0749498641

Ratings: 4.6 out of 5 stars (from 58 reviews)

Best Sellers Rank: #1,677,051 in Books

#547 in Business Marketing

#630 in Multilevel Marketing (Books)

#5,378 in Communication Skills

Russell Brunson founded his first online business while wrestling in college. He had sold over a million dollars of his own products and services from his basement within a year of graduation. Over the last 15 years, he has amassed a fan base of over a million entrepreneurs, sold hundreds of thousands of copies of his books Dotcom Secrets and Expert Secrets, popularized the concept of sales funnels, and co-founded the software company ClickFunnels, which assists tens of thousands of entrepreneurs in quickly getting their message out to the marketplace. He and his family live in Idaho.

Traffic Secrets, by Russell Brunson, co-founder and CEO of ClickFunnels, takes a step-by-step approach to teaching you the most effective ways to overcome the obstacle of making your business known to potential customers, as well as how to drive that quality traffic into your funnel, thereby creating a loyal pool of customers.

Most entrepreneurs' biggest challenge isn't creating an amazing product or service; it's getting their future customers to know they exist. Every year, tens of thousands of businesses fail because the owners do not understand one critical skill: the art and science of attracting traffic (or people). This is a tragedy.

Traffic Secrets was written to assist you in getting your message about your products and services out to the world. Entrepreneurs, the author believes, are the only people on the planet who can truly change the world. It will not happen in government, and he does not believe it will occur in schools.

It will happen because of entrepreneurs like you who are brave enough to create products and services that have the potential to change the world. It will happen because we are insane enough to risk everything to make that dream a reality.

What a tragedy it is for all the entrepreneurs who fail in their first year of business when the one thing they risked everything for never fully sees the light of day. It is not a strategy to wait for people to come to you. The strategy is to figure out who your ideal customer is, where they hang out, and then use hooks to get their attention and pull them into your funnels (where you can tell them a story and make them an offer). That's the big deal. People make up traffic. This book will assist you in locating your people so that you can concentrate on changing their lives through the products and services you sell.

Author: Russell Brunson

Link to buy: https://www.amazon.com/dp/B07M9HFLV6

Ratings: 4.7 out of 5 stars (from 1931 reviews)

Best Sellers Rank: #47,623 in Kindle Store

#9 in Internet Marketing

#11 in Web Marketing (Kindle Store)

#11 in Direct Marketing (Kindle Store)

Miri Rodriguez is a Microsoft award-winning storyteller and creative journalist. She is an internationally recognized keynote speaker and thought leader in brand storytelling, personal branding, and youth entrepreneurship. Adobe, Discover, Walmart, and McKesson are among her previous clients.

One of the most important aspects of building a successful brand is storytelling. Miri's in-depth perspective on customer relationships and loyalty has been recognized with numerous awards and reviewed by many. Throughout, she offers inspiring advice and delves into case studies from companies such as Expedia, Coca-Cola, Adobe, and Google.

Despite being aware of key storytelling techniques, brands continue to explain how their product or service can help the customer rather than demonstrating how the customer's life has changed as a result of them.

Brand Storytelling as a business strategy returns to the heart of brand loyalty, consumer behavior, and engagement: using storytelling to elicit the emotions that humans are driven by. It provides a step-by-step guide for assessing, dismantling, and rebuilding a brand story, transforming the brand from a "hero" to a "sidekick," and positioning the customer as a key influencer to motivate the audience.

Among the best books on digital marketing, Brand Storytelling clearly shows how readers can align an emotive connection with the customer's personal values, experiences, and aspirations, and how that will enable brand leaders, employees, and influencers to celebrate and strengthen brand engagement for the long term, rather than simply trying to win it. It simplifies where to begin, how to benchmark success, and ensure a consistent brand voice throughout every department.

This book will inspire you with cutting-edge interviews and case studies from leading brands to tap into authentic brand loyalty and human connection, clarifying why machine-learning, AI, and automation only tell one side of the story.

Author: Miri Rodriguez

Link to buy: https://www.amazon.com/dp/0749490470

Ratings: 4.4 out of 5 stars (from 153 reviews)

Best Sellers Rank: #139,660 in Books

#27 in Media & Communications Industry (Books)

#190 in Advertising (Books)

#565 in Communication Skills

Philip Kotler, PHD, is Emeritus Professor of Marketing at the Kellogg School of Management, where he previously held the S.C. Johnson & Son International Marketing Professorship According to the Wall Street Journal, he is one of the top six most influential business thinkers. He has received numerous awards and honorary degrees from schools all over the world. Philip has a huge international following; his books have been translated into over 25 languages, and he frequently speaks on the international stage.

Hermawan Kartajaya is the founder and Executive Chairman of MarkPlus, Inc., and was named by the Chartered Institute of Marketing in the United Kingdom as one of the "50 Gurus Who Have Shaped the Future of Marketing." Hermawan also received the Pan-Pacific Business Association's Distinguished Global Leadership Award at the University of Nebraska-Lincoln. In addition, he is the Chairman of the Asia Council for Small Business and a co-founder of the Asia Marketing Federation.

Iwan Setiawan is the CEO of MarkPlus, Inc., where he assists businesses in developing corporate and marketing strategies. Iwan is the Editor-in-Chief of Marketeers and a frequent writer and speaker.

The authors lay out a guide for marketers and non-marketers alike to make their businesses more disruptive and digitally focused in an increasingly automated and digitized world. In Marketing 5.0, they explain how marketers can accomplish this by combining the best of human intuition and creativity with the growing power of digital marketing tools.

They begins by examining how changes have resulted in a shift in customer behavior and the challenges marketers have faced in reaching their entire market. The following section discusses new strategic directions being pursued by businesses worldwide, as well as how to address the business models present in today's business environment. The final section delves into the ever-evolving technology of digital marketing, such as artificial intelligence and virtual reality.

Author: Hermawan Kartajaya, Iwan Setiawan and Philip Kotler

Link to buy: https://www.amazon.com/dp/1119668514

Ratings: 4.6 out of 5 stars (from 360 reviews)

Best Sellers Rank: #529,544 in Books

#232 in Accounting (Books)

#357 in Direct Marketing (Books)

Author Kevin Hartman is Google's Director of Analytics and has taught analytics at the graduate level for over ten years. This book is a must-have resource for gathering, analyzing, and visualizing data from the digital world. It divides analytics into five easily digestible sections that are divided into multiple lessons. Digital Marketing Analytics explains his insights into analytics theory and application in digital marketing. It is considered one of the best books on digital marketing.

Even if you know nothing about digital marketing analytics, it knows everything about you. It is a fundamental, unavoidable, and permanent cornerstone of modern business that has an equal impact on the lives of analytics professionals and consumers. This five-part book aims to provide the context, perspective, and information required to make analytics more accessible to people who understand its scope and relevance and want to learn more.

Digital Marketing Analytics is divided into five major sections, which are as follows:

• Part 1 of The Day the Geeks Took Over discusses the current state of digital marketing analytics and modern analysts in the context of their history. It describes where data analysis is now and where it will be in the next 5, 10, or 50 years.
• Consumer/Brand Relationships - Part 2 delves into each digital channel, providing relevant metrics and measurements for each. We'll also talk about how consumers interact with brands and how to organize consumer data for actionable insights.
• Part 3 of The Science of Analytics offers a technical understanding of digital creation, measuring the effectiveness of digital marketing, and the tools and skill set required to work with data. It also provides a useful framework for assessing data analysis and visualization tools.
• Part 4 of The Art of Analytics explains the analyst's role, the six mutually exclusive and collectively exhausting (MECE) marketing objectives, how to find context and patterns within data, and how to avoid bias.
• Part 5 of Storytelling with Data teaches students how to transform analyzed data into a comprehensive, coherent, and meaningful report. Hartman discusses the key characteristics of good visuals as well as his five tips for presenting a report.

Author: Kevin Hartman

Link to buy: https://www.amazon.com/dp/B08J5954CT

Ratings: 4.6 out of 5 stars (from 26 reviews)

Best Sellers Rank: #137,106 in Books

#36 in Business Marketing

#54 in Market Research Business (Books)

#59 in Data Mining (Books)

Gary Vaynerchuk is a New York Times bestselling author and the chairman of VaynerX, a modern day communications company, as well as the active CEO of VaynerMedia, a modern global creative and media agency built to drive business outcomes for their partners. He is a well-known public speaker and an active investor, having stakes in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary has served on the boards of Bojangles' Restaurants, MikMak, Pencils of Promise, and Charity:Water for many years. He is also an avid investor and collector of sports cards. He currently resides in New York City.

Gary Vaynerchuk, New York Times bestselling author and social media expert, shares hard-won advice on how to connect with customers and beat the competition in Jab, Jab, Jab, Right Hook . The book asserts the importance of social media marketing in today's landscape while also providing a winning blueprint for building an engaging community that will pay off in the long run. We all want sales, but we earn the right to ask for something in return by first providing value to our audience.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

Whether you want to learn how to create content specifically for a social media platform or how to build an Instagram following from the ground up, you'll find something useful here.

Author: Gary Vaynerchuk

Link to buy: https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X/

Ratings: 4.6 out of 5 stars (from 2537 reviews)

Best Sellers Rank: #28,649 in Books

#37 in Web Marketing (Books)

#60 in E-commerce Professional (Books)

#249 in Entrepreneurship (Books)

For nearly two decades, Alistair Croll has worked as an entrepreneur, author, and public speaker. During that time, he has worked on a variety of topics, including web performance, big data, cloud computing, and startups. He co-founded the web performance startup Coradiant in 2001 (which was acquired by BMC in 2011), and since then has launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival, and several other early-stage companies.

Benjamin Yoskovitz is a web entrepreneur with over 15 years of experience. While still in college, he founded his first company in 1996. In 2007, he co-founded Standout Jobs, a B2B recruitment software company. Venture and angel investors contributed $1.8 million to the company. Ben co-founded Year One Labs in 2010 after leaving Standout Jobs.

This should be your first step if you're intimidated by digital marketing jargon like AARRR, CAC, CTR, and Virality. It's as close to a startup digital marketing textbook, and will benefit both B2B and B2C marketers. Whether you're a startup founder looking to disrupt an industry or an intrapreneur looking to instigate change from within, your biggest challenge is creating a product that people want. Lean Analytics helps you find the right path.

Lean Analytics will teach you how to validate your first idea, find the right customers, decide what to build, monetize your business, and spread the word. Lean Analytics, with over 30 case studies and insights from over a hundred business experts, provides you with hard-won, real-world information that no entrepreneur can afford to ignore.

• Learn about Lean Startup, analytics basics, and the data-driven mindset.
• Examine six different business models and how they relate to new ventures of all sizes.
• Find the One Metric That Is Important to You
• Learn how to draw a line in the sand so you can tell when it's time to move on.
• Apply the principles of Lean Analytics to large enterprises and well-established products.

Author: Alistair Croll and Benjamin Yoskovitz

Link to buy: https://www.amazon.com/Lean-Analytics-Better-Startup-Faster/dp/1449335675/

Ratings: 4.5 out of 5 stars (from 479 reviews)

Best Sellers Rank: #53,924 in Books

#21 in Business Statistics

#50 in Statistics (Books)

#441 in Entrepreneurship (Books)

Seth Godin is the author of nineteen international best-sellers that have been translated into over 35 languages and have altered people's perspectives on marketing and work. Unleashing the Ideavirus was the most popular ebook ever published for a long time, and Purple Cow is the bestselling marketing book of the decade. Seth was also the founder and CEO of Squidoo.com. His blog (search for "seth" in Google) is the most popular marketing blog on the planet. Godin was the Vice President of Direct Marketing at Yahoo! before becoming a writer and blogger, a position he obtained after selling his pioneering online startup, Yoyodyne, in the 1990s.

Unlike other digital marketing books, Seth's 1999 guide focuses on the importance of building a relationship with your customer over time. Marketing is most effective when your target audience has given you permission to market to them, and in order to get to this point, you must provide consistent value from the start.

The variety of case studies Godin uses to detail the evolution of marketing over time was a highlight in this book. You'll undoubtedly leave with a slew of new ideas to experiment with.

Whether it's a TV commercial that interrupts your favorite show or a telemarketing phone call that interrupts a family dinner, traditional advertising is designed to divert your attention away from whatever you're doing. Interruption Marketing, as Seth Godin calls it, is no longer effective, as companies are discovering.

Rather than annoying potential customers by interfering with their most valuable commodity-time- Permission Marketing provides consumers with incentives to accept advertising voluntarily. This Internet pioneer is now introducing a fundamentally new way of thinking about advertising products and services. Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale - by reaching out only to those individuals who have indicated an interest in learning more about a product.

Author: Seth Godin

Link to buy: https://www.amazon.com/gp/aw/d/0684856360/

Ratings: 4.4 out of 5 stars (from 559 reviews)

Best Sellers Rank: #111,335 in Books

#15 in Search Engine Optimization

#113 in Customer Relations (Books)

#142 in Advertising (Books)