Marketing 5.0

Philip Kotler, PHD, is Emeritus Professor of Marketing at the Kellogg School of Management, where he previously held the S.C. Johnson & Son International Marketing Professorship According to the Wall Street Journal, he is one of the top six most influential business thinkers. He has received numerous awards and honorary degrees from schools all over the world. Philip has a huge international following; his books have been translated into over 25 languages, and he frequently speaks on the international stage.

Hermawan Kartajaya is the founder and Executive Chairman of MarkPlus, Inc., and was named by the Chartered Institute of Marketing in the United Kingdom as one of the "50 Gurus Who Have Shaped the Future of Marketing." Hermawan also received the Pan-Pacific Business Association's Distinguished Global Leadership Award at the University of Nebraska-Lincoln. In addition, he is the Chairman of the Asia Council for Small Business and a co-founder of the Asia Marketing Federation.

Iwan Setiawan is the CEO of MarkPlus, Inc., where he assists businesses in developing corporate and marketing strategies. Iwan is the Editor-in-Chief of Marketeers and a frequent writer and speaker.

The authors lay out a guide for marketers and non-marketers alike to make their businesses more disruptive and digitally focused in an increasingly automated and digitized world. In Marketing 5.0, they explain how marketers can accomplish this by combining the best of human intuition and creativity with the growing power of digital marketing tools.

They begins by examining how changes have resulted in a shift in customer behavior and the challenges marketers have faced in reaching their entire market. The following section discusses new strategic directions being pursued by businesses worldwide, as well as how to address the business models present in today's business environment. The final section delves into the ever-evolving technology of digital marketing, such as artificial intelligence and virtual reality.

Author: Hermawan Kartajaya, Iwan Setiawan and Philip Kotler

Link to buy: https://www.amazon.com/dp/1119668514

Ratings: 4.6 out of 5 stars (from 360 reviews)

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