Marketing Communications
Marketing communications are presented by world-renowned marketers, PR Smith and Ze Zook. In comparison to the competition, which is too strict and unwavering, Marketing Communications has the strongest integration of online and offline communication. The book is among the best books on digital marketing.
Marketing Communications has a blended marketing approach in its DNA. In comparison to the competition, which frequently employs a bolt-on approach to integration, this book is critical for providing students with the specific skills that employers will seek - the ability to implement truly integrated marketing campaigns.
This new seventh edition combines professional and academic expertise to ground big picture theory in real-world case studies based on cutting-edge global companies such as Snapchat and Spotify, teaching students the why behind the how. This new edition, with a greater emphasis on social media and cutting-edge digital technologies, will teach students:
- How to successfully use AI, the Internet of Things, Big Data, AR/VR, and marketing automation in campaigns.
- The advantages and disadvantages of social media
- How to deal with ethical and data management issues
- How to use the most popular digital marketing tools and technology today
This book will help students become truly confident working in an environment of ongoing technological transformation by covering the key themes of customer engagement, experience, and journey.
Author: Ze Zook and PR Smith
Link to buy: https://www.amazon.com/dp/0749498641
Ratings: 4.6 out of 5 stars (from 58 reviews)
Best Sellers Rank: #1,677,051 in Books
#547 in Business Marketing
#630 in Multilevel Marketing (Books)
#5,378 in Communication Skills
