Lean Analytics

For nearly two decades, Alistair Croll has worked as an entrepreneur, author, and public speaker. During that time, he has worked on a variety of topics, including web performance, big data, cloud computing, and startups. He co-founded the web performance startup Coradiant in 2001 (which was acquired by BMC in 2011), and since then has launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival, and several other early-stage companies.

Benjamin Yoskovitz is a web entrepreneur with over 15 years of experience. While still in college, he founded his first company in 1996. In 2007, he co-founded Standout Jobs, a B2B recruitment software company. Venture and angel investors contributed $1.8 million to the company. Ben co-founded Year One Labs in 2010 after leaving Standout Jobs.

This should be your first step if you're intimidated by digital marketing jargon like AARRR, CAC, CTR, and Virality. It's as close to a startup digital marketing textbook, and will benefit both B2B and B2C marketers. Whether you're a startup founder looking to disrupt an industry or an intrapreneur looking to instigate change from within, your biggest challenge is creating a product that people want. Lean Analytics helps you find the right path.

Lean Analytics will teach you how to validate your first idea, find the right customers, decide what to build, monetize your business, and spread the word. Lean Analytics, with over 30 case studies and insights from over a hundred business experts, provides you with hard-won, real-world information that no entrepreneur can afford to ignore.

• Learn about Lean Startup, analytics basics, and the data-driven mindset.
• Examine six different business models and how they relate to new ventures of all sizes.
• Find the One Metric That Is Important to You
• Learn how to draw a line in the sand so you can tell when it's time to move on.
• Apply the principles of Lean Analytics to large enterprises and well-established products.

Author: Alistair Croll and Benjamin Yoskovitz

Link to buy: https://www.amazon.com/Lean-Analytics-Better-Startup-Faster/dp/1449335675/

Ratings: 4.5 out of 5 stars (from 479 reviews)

Best Sellers Rank: #53,924 in Books

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