Jab, Jab, Jab, Right Hook

Gary Vaynerchuk is a New York Times bestselling author and the chairman of VaynerX, a modern day communications company, as well as the active CEO of VaynerMedia, a modern global creative and media agency built to drive business outcomes for their partners. He is a well-known public speaker and an active investor, having stakes in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary has served on the boards of Bojangles' Restaurants, MikMak, Pencils of Promise, and Charity:Water for many years. He is also an avid investor and collector of sports cards. He currently resides in New York City.

Gary Vaynerchuk, New York Times bestselling author and social media expert, shares hard-won advice on how to connect with customers and beat the competition in Jab, Jab, Jab, Right Hook . The book asserts the importance of social media marketing in today's landscape while also providing a winning blueprint for building an engaging community that will pay off in the long run. We all want sales, but we earn the right to ask for something in return by first providing value to our audience.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

Whether you want to learn how to create content specifically for a social media platform or how to build an Instagram following from the ground up, you'll find something useful here.

Author: Gary Vaynerchuk

Link to buy: https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X/

Ratings: 4.6 out of 5 stars (from 2537 reviews)

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