Digital Marketing

Dave Chaffey is a digital marketing consultant and co-founder of SmartInsights.com, a marketing advice education learning platform. He continues to lecture at universities and colleges such as the University of Leeds, the University of Portmouth, Manchester Metropolitan University, Cranfield University, Warwick University, and the Institute of Direct and Digital Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at Loughborough University's School of Business and Economics, the Director of Loughborough University's Institute of Research Application and Consultancy, an academic marketing consultant, and an author.

Digital Marketing is the most comprehensive guide to using the Internet, digital media, and marketing technology to achieve integrated multichannel marketing goals. This revised seventh edition offers comprehensive, practical advice on how businesses can make the most of digital media and technology to achieve their marketing objectives. Through case studies from cutting-edge companies, digital marketing connects marketing theory with practical business experience.

ASOS, Spotify, Zalando, and Zappos are examples of companies that use digital marketing to help students understand the real world. To that end, new 'Essential Digital Skills' boxes provide students with guidance on how to develop key skills needed in the workplace.

Readers will discover best practice frameworks for developing a digital marketing strategy, as well as success factors for key digital marketing techniques such as search marketing, conversion optimization, and digital communications via social media platforms such as Twitter and Facebook. Digital Marketing is regarded as one of the best books on digital marketing.

Author: Dave Chaffey and Fiona Ellis-Chadwick

Link to buy: https://www.amazon.com/dp/1292241578

Ratings: 4.6 out of 5 stars (from 234 reviews)

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