Digital Marketing Strategy
Simon Kingsnorth is a digital marketing, digital transformation, and user experience expert. Paid search, SEO, social media, affiliate, and email marketing are among his specialties, as are website design and development, acquisition, CRM, analytics, targeting, and personalization.
This is the second edition of the best-selling Digital Marketing Strategy guide. The Chartered Institute of Marketing recommends it. It employs an easy-to-understand, step-by-step framework that allows for the planning, integration, and measurement of each digital platform and technique, assisting in the selection, alignment, and management of digital channels.
Digital Marketing Strategy, which now includes cutting-edge updates on social media, SEO, content marketing, user experience, and customer loyalty, is an excellent road map for navigating:
- Automated marketing, personalization, messaging, and email
- Integration both online and offline
- The power of technologies such as artificial intelligence (AI) -New data protection and privacy strategies
Digital Marketing Strategy, accompanied by downloadable practical implementation guides covering SEO, paid-search, email, lead-generation, and more, will show you how to effectively select, align, and manage digital channels and operations in order to streamline a winning digital marketing strategy for measurable, optimized results. It is a must-read for any marketer looking to develop an effective and practical digital strategy.
Author: Simon Kingsnorth
Link to buy: https://www.amazon.com/dp/0749484225
Ratings: 4.5 out of 5 stars (from 511 reviews)
Best Sellers Rank: #276,285 in Books
#91 in Multilevel Marketing (Books)
#276 in Web Marketing (Books)
#528 in E-commerce Professional (Books)
