FreshBooks offers a well-designed, intuitive and attractive double-entry bookkeeping system that supports invoicing and evaluation. security; time tracking; and projects. Good at predicting the needs of freelancers and small businesses. FreshBooks outperforms its competitors in its class.

PROS

• Double-entry accounting
  
• Delightful user experience
  
• Detailed client records
  
• Team collaboration and time tracking tools
  
• Estimate and retainer functionality
  
• Inventory tracking
  
• Supports proposals and projects
  
• Automatic mileage tracking on iOS

CONS

• Minimal setup help
  
• Some dashboard deficits
  
• Limited invoice customization
  
• Mobile apps lack some site features, interface excellence
  
• No quarterly tax estimates

Headquarters:Toronto, Ontario

Website: https://www.freshbooks.com/

Intuit QuickBooks Online is the best online small business accounting app that offers depth, flexibility, and scalability. Easy to use, ,well-designed and built to serve a wide range of users. But it is also costly.

PROS

• Excellent user interface and navigation
  
• In-depth contact records and transaction forms
  
• Project profitability
  
• Customizable reports
  
• Comprehensive payroll support
  
• Supports hundreds of add-ons and integrations
  
• New cash flow pages
  
• New hybrid sales tax option

CONS

• Expensive
  
• Auto-categorization not very accurate
  
• Online support improved, but still lacking
  
• Mobile apps not comprehensive

Headquarters: Mountain View, CA
Website: https://www.intuit.com/

Sage 50cloud is a powerful desktop accounting application for small businesses with comprehensive financial tools and highly customizable options. Integration with Microsoft 365 results in a hybrid solution, which is on-premises hard drive software that can communicate with productivity apps through the cloud.

PROS

• Exceptionally sophisticated feature set
  
• Great customizability
  
• In-depth contact and item records
  
• Unusually strong inventory management tools
  
• Can scale up to other versions
  
• Good (mandatory) support options
  
• Microsoft 365 integration
  

CONS

• Windows only
  
• Resource-heavy
  
• Expensive
  
• No dashboard
  
• Interface looks dated, crowded
  
• No dedicated time tracking
  
• Many links open new windows
  
• Lacks comprehensive mobile app

Headquarters: Newcastle upon Tyne, England.
Website: https://www.sage.com/

Wave offers excellent, free accounting services for freelancers. Invoices can be more flexible, but the tools for creating and managing invoices are also great.

PROS

• Free (payments and payroll incur fees
  
• Smart selection of features for very small businesses
  
• Double-entry accounting
  
• Excellent invoice and transaction management
  
• Can pre-authorize recurring credit card payments
  
• Good user interface and navigation tools
  
• Context-sensitive help
  
• Multicurrency support
  
• Instant Payouts

CONS

• Simple record templates
  
• Invoice customization could be stronger
  
• Can’t offer discounts
  
• No dedicated time-tracking features
  
• No comprehensive mobile app
  
• Receipts by Wave app unavailable on Android
  
• Payroll features not as capable as other solutions

Headquarters: Toronto, Canada
Website: https://www.waveapps.com/

Xero's accounting services provide reliable invoice reconciliation, data import, sales transactions, and project tracking. Recent improvements to the setup process and new business reviews make it an excellent choice for small businesses.

PROS

• Good dashboard
  
• Improved setup process
  
• New business views
  
• Interactive quotes, Smart Lists
  
• Thorough reconciliation tools
  
• Exceptional online support
  
• Project tracking
  
• Integrates with Gusto (payroll)

CONS

• Lacks phone and chat help
  
• New invoice form needs labeled icons
  
• Mobile apps not comprehensive
  
• Expenses handled in separate mobile app
  
• No reorder level in inventory

Headquarters: Wellington, New Zealand
Website: https://www.xero.com/

Zoho Books is an exceptional choice for small business cloud-based accounting, offering an excellent user experience, attractive pricing, and a range of tools. Wage assistance is very limited, but large corporations can also consider it.

PROS

• Affordable
  
• Excellent user interface and mobile apps
  
• Superior depth in records and transaction forms, including
• dozens of custom fields
  
• Multiple payment gateways
  
• Document management
  
• Generous support options

CONS

• Integrated payroll feature limited to California, New York, and
• Texas
  
• Time tracking must be tied to projects
  
• Limited pool of accountant partners

Headquarters: Chennai, India
Website: https://www.zoho.com/books/

GoDaddy Bookkeeping integrates directly with Amazon, eBay, and Etsy, making it a great fit for entrepreneurs. It has good overall accounting depth, flexibility, and ease of use, but lacks the capabilities of FreshBooks' direct competitor.

PROS

• Inexpensive
  
• Good invoicing tools and dashboard
  
• Simple time entries
  
• Calculates estimates for quarterly taxes
  
• Direct integration with Amazon, eBay, Etsy, and PayPal

CONS

• No project tracking or bill payment
  
• Lacks multicurrency support
  
• Minimal client information in records

Headquarters: Tempe, Arizona, U.S.
Website: https://www.godaddy.com/help/online-bookkeeping-1000022

QuickBooks SelfEmployed will captivate freelancers and independent contractors looking for automated mileage tracking, quarterly tax estimates, and basic bookkeeping. Companies that want reliable time tracking, sales tax management, and custom invoice and item tracking should be considered in QuickBooks Online.

PROS

• Exceptional user interface and navigation
  
• Easily tracks expenses and income
  
• Automatic mileage tracking
  
• Can assign business transactions to Schedule C categories
  
• Estimates quarterly income taxes
  
• New time tracking tools
  
• Can assign tags to transactions
  
• Good support resources

CONS

• High price
  
• No contact or product records, advanced time tracking, project tracking, or recurring transactions
• Invoices not customizable or thorough
  
• No templates for estimates or quotes
  
• Manual sales tax management
  
• Mobile apps not updated with new features

Headquarters: Mountain View, CA
Website: https://quickbooks.intuit.com/self-employed/

Kashoo`s strengths are profits and fee management, usability, and support. It's a simple, fast preference for smaller groups that do not want product inventory monitoring or time-billing tools.

PROS

• Simple, clean user interface
  
• Good income and expense management
  
• Project cost tracking
  
• Free email, phone, and chat support
  
• Integrates with SurePayroll
  
• New version pending

CONS

• Doesn't use a standard dashboard
  
• Lacks time and inventory tracking
  
• No Android app
  
• Few add-ons

Headquarters: Vancouver, BC.
Website: https://kashoo.com/home-1121b/